Digital Teams achieve top accreditation for workforce development


We’re proud to share that our Digital Teams have been formally awarded the Digital Skills Development Network’s ‘Towards Excellence in Digital Standards Level 3’ accreditation — the highest level of recognition in this national framework.

This achievement is a powerful endorsement of our ongoing commitment to developing our people and ensuring we deliver the highest quality digital services to the organisations and communities we support.

The Level 3 accreditation, part of the NW Skills Development Towards Excellence programme, recognises NHS organisations that demonstrate exceptional dedication to digital workforce development and standards. For us, it reflects:

  • A deep-rooted culture of continuous improvement in digital skills.
  • Advanced digital competence across the organisation.
  • A strong and sustained investment in staff development, particularly in digital roles.
  • Successful completion of a rigorous, peer-assessed validation process.

Tony Cobain, Digital Director, commented:

"We are extremely proud to have achieved this accreditation which recognises our commitment to developing our digital staff and ensuring that they are able to, and do, provide the highest standards of service to those with whom we work.   

"Creating a team with such a positive culture and strong sense of shared purpose and which sets such high standards doesnt happen by accident, it's the product of continued investment in our people as they are the bedrock of our success.

This accreditation reminds us, and others, that MIAA really is a fantastic place not only to work but to build a career, achieve your ambitions and be part of something that adds real value to our clients."

About the Accreditation

The Digital Skills Development Network accreditation is peer-assessed and requires organisations to demonstrate evidence of capability and good practice across a wide range of criteria — all focused on supporting the professional development of digital staff and driving excellence in service delivery.


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